| Exhibitions Deliver! |
- Exhibitions attract targeted buyers.
- Exhibitions attract decision makers
- Exhibitions serve a variety of purposes for visitors
- Exhibitions provide returns.
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| Why Trade Events Work |
| Meet the decision makers |
- 46% of people planning to visit a trade event make the decision to attend more than 2 weeks before the event.
- 25% of visitors decided to attend the trade event because they had attended the same event before
- 82% of trade event visitors are aged over 25
- An average expenditure of 9% of companies’ marketing budgets was
measured as returning 23% of business.
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| Exhibitions are effective because |
- 54% of visitors come specifically to see new products and services
- 48% come for information
- 40% to keep up to date with technology
- 15% to make business contacts
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| Did you know? |
- 46% of people planning to visit a trade event make the decision to attend more than 2 weeks before the event.
- 25% of visitors decided to attend the trade event because they had attended the same event before
- 82% of trade event visitors are aged over 25
- An average expenditure of 9% of companies’ marketing budgets was
measured as returning 23% of business.
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| Consumer Events |
| Did you know? |
- 62% attend for information
- 34% look for new products and services
- 21% have attended the same event before
- 53% plan to attend before the event opens
- 82% of those from out of town or state have travelled specifically to
visit the event
- 87% are aged over 25
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